Prêt-à-porter

Prêt-à-porter fashion is also known as ready-to-wear fashion. It is fashion that comes from designers but is not customised. It is available from retailers in various ready-made and standard sizes. It is luxury fashion that is offered as a collection suitable for everyday wear and is worn by fashionistas, for example.

Where did the idea of prêt-à-porter fashion come from?

In the 1960s, Yves-Saint-Laurent was one of the first well-known designers to present prêt-à-porter fashion on the catwalk. The ‘inventor’ of the prêt-à-porter fashion category was the Italian designer Pierre Cardin. Many fashion designers then began to co-operate with department stores and produced their designs in limited quantities in factories. Other fashion designers, such as Laura Ashley and Barbara Hulanicki, designed comfortable, mass-market and affordable prêt-à-porter fashion from the outset. Today, some fashion houses create prêt-à-porter product lines for industrial mass production. Others still produce very exclusive prêt-à-porter fashion in limited quantities. Many of these collections are presented at fashion shows.

Presentation of the prêt-à-porter collections at fashion shows

The designers present their prêt-à-porter collections in spring/summer and autumn/winter. The presentations take place in the fashion metropolises of New York, Milan, Paris and London at fashion weeks. In fashion cities such as Berlin, Amsterdam and Madrid, established designers as well as newcomers show their collections at the respective fashion weeks. The models for these fashion shows are procured through modelling agencies such as starboxx.

Casual walk for Prêt-à-porter fashion

There are different walking styles for models to present fashion on the catwalk. The casual walk is more relaxed than the design walk, which is the norm for haute couture. In the casual walk, models are allowed to sway their hips slightly. The look and upper body should not be rigid, a friendly smile, eye contact with the audience and posing at the end of the catwalk are encouraged.

Would you like to be a model on the catwalk?

You can register with starboxx at any time. We look forward to meeting you!