Supermodel - more than just a catwalk star

Whether on the catwalk, at a photo shoot, or on an advertising shoot, supermodels give every campaign that certain something. Every designer, producer, or director strives to work with the top stars in the industry. But how does a catwalk beauty become a model of the highest caliber? You can find the answer here:

One who should know

The most well-known definition of this extraordinary job comes from a supermodel herself: Claudia Schiffer explained her prominent position by saying that she graced all the famous magazine covers at the same time. Her mentor Karl Lagerfeld added that supermodels are “more glamorous than movie stars.” Both statements are true, but they turn the field upside down—because to become a cover model in demand worldwide, a lot has to happen first. In Claudia Schiffer's case, it was a lucky coincidence and many important contacts. After the managing director of a Parisian modeling agency saw the attractive blonde in a disco, photo shoots and catwalk appearances soon followed – through which the newly minted shootingstar became increasingly well known. Only then did she achieve the status of posing for major brands and magazines and appearing in television shows and film productions. In addition, Claudia Schiffer was active in an era when a model's personality and social commitment were emphasized more than mere appearances. She supported a campaign against poverty, appeared as a member of UNICEF, and publicly focused on the appeal of so-called outsider models.

Different times, different models

Ironically, Schiffer's career ended at this point. Although she is still considered a famous top model, the industry has changed significantly. Instead of a few, numerous personalities dominate the catwalk—reflecting comprehensive diversity. Social engagement is no longer an exception, but almost a given – as evidenced by the high demand for socially active Indigo, headscarf, or handicap models. Last but not least, technology and communication channels have influenced the supermodel era. The far-reaching internet ensures global visibility even without printed front pages and helps many previously unknown faces achieve fame.